London to the Alps, via Uganda
We set out on a never ending mission, formed by life's diverse encounters, to create products for life, not parts of your life: to be worn from The City to the Mountains and everywhere in between - products that offer you freedom. Unlike today's soulless plastic bag-like outerwear, they will become a best friend in the wardrobe; worn in town as a stylish reflection of your adventurous alter ego, yet still an item of clothing you rely on to get you the distance and reflect YOUR story.
One jacket. Chance nothing.
It goes without saying that to achieve this vision, superior British craftsmanship and materials are imperative, but putting our prototypes to the test across all climates and conditions allowed us to truly refine and perfect the Xeno Jacket, to proudly say our jackets 'Go Anywhere'.
Our prototypes made short work of the relentless Rains and Winds in the Scottish Highlands, received countless compliments and enquireys from passers by in London (even on the Underground!), and effortlessly withstood falling on the rocky scree of the Alps in our durability tests.
But it was trekking 'The mountains of the Moon', The Rwenzoris, Uganda where we learnt what was required to make this jacket's capabilities as diverse as we now boast. Our prototypes were too warm for the climate of Uganda with thick 'soft-shell' linings. Furthermore, the unparalleled breathability of Ventile was disrupted by the poor performing 'technical' lining. The answer was clear - cotton, again. Traditional, Classy, Comfortable and more Breathable than any man-made fabric.