JAGO was founded on a belief in freedom, companionship, adventure and longevity.
40 years, 3 owners, 1 jacket, 1 epic adventure.
When an old, rugged, cotton canvas climbing jacket once belonging to my father went missing, I had lost the best and most characterful piece of clothing I have ever possessed.
Originally owned by Andreas Geissberger, a true man of the mountains (skiing slalom for the Swiss Ski Team, and when he wasn't, leading climbs in the Alps and Himalayas), it was given to my father, his friend, who further wore it on his travels between the great wildernesses and metropolises of the world: following the Colorado river riding on a Triumph Bonneville, skiing and mountaineering in the Alps and sailing the south coast of Britain. He shaped the natural fibres of the jacket one adventure at a time.
By the time it was passed on to me this wonderful garment told its epic story at a glance. It was faded by the elements, shaped by its owners and marked by history. The old friend had withstood the test of time despite the beatings it had taken - it was still a jacket I could go anywhere in. Then it was lost.
Although the jacket was on the next leg of its journey with its lucky new unknown owner, my overwhelming sense of loss and guilt drove me to revive and upgrade the ‘Go Anywhere’ jacket. Not only for Andreas and Roddy, but also for others to share in the experience of shaping and personalizing a JAGO jacket through one’s own unique life adventures, whatever they may be.
As my story is told, yours is just beginning...
Weatherproof. Breathable. Natural. Proven.
Ventile was developed during WWII in England to increase the life expectancy of fighter pilots that went down into freezing waters. It has since gone on to be worn by many of the world’s great adventurers; Sir Edmund Hillary on the first summit of Everest, Sir Ranulph Fiennes on various polar expeditions - it is still worn today by RAF Tornado pilots.
Ventile fabric is 100% pure cotton, which is sourced from the finest 2% of the global crop.
The weatherproof performance of this incredibly durable fabric stems from properties within the cotton itself. The interstices expand when in contact with moisture, causing the fabric to close up and in so doing prevent the passage of water. Thus, excellent protection against the wind, rain, snow and cold is ensured, whilst at the same time delivering superior breathability compared to other industry leading weatherproof fabrics.